Start here
A focused reset
The 5-Day Challenge
Break the cycle of starting and stopping. Five days of structure to build a morning routine and put discipline into practice.
- Daily live sessions
- A clear daily checklist
- Accountability throughout
Discipline. Accountability. Brotherhood.
Build discipline.
Live with purpose.
Close the gap between the man you are and the man you know you can be. Build better habits with structure, personal coaching, and men who hold you accountable.
Five days. Daily action. A stronger starting point.
500+
men have started
their next chapter.
4.9 / 5
average rating
- A clear plan.
- Consistent action.
- People in your corner.
- The Project50 approach
Find your starting point
Your next step.
Your kind of support.
Start with a reset. Go deeper with coaching.
Keep going with a community behind you.
For men who rise to the room
Group Coaching
8 weeks · 12 men per cohort
Weekly live calls with Samuel, an accountability pod that knows your numbers, and eight pillars covering the whole man.
Explore coachingFor ongoing accountability
The Brotherhood
Free to join · Pod £47/mo
Join free for the tracker, streaks and community feed. Step up to the Pod for an accountability pod and a weekly call.
Join the BrotherhoodFor connection in person
Live Events
Meet-ups for community members
Meet driven men, share your wins, and work through what is holding you back. Leave with a fresh perspective.
Explore live eventsBuild at your own pace.
Practical guides, templates, and tools. Free and paid resources.
Already part of Project50? Sign in to your dashboard
The Project50 approach
Less overthinking.
More following through.
You do not need another burst of motivation.
You need a way to keep showing up.
- 01
Reset your routine.
Start with five focused days. Interrupt old patterns and make room for habits that serve your goals.
- 02
Build through action.
Turn your intentions into daily commitments. Build confidence by doing what you said you would do.
- 03
Keep good company.
Stay accountable through the community, coaching, or both. You do not have to do it alone.
In their own words
Real men.
Meaningful change.
Different goals. A shared commitment
to doing the work.
Lost 12kg in 90 days
Before P50C, I was out of shape and stuck in a cycle of starting and quitting. I knew I could achieve more but struggled to tap into that part of myself. Three months later, I have lost 12kg, completed a marathon and Hyrox, and finally feel in control of my life.
Tripled his income
The coaching completely shifted my mindset around discipline and health and what I was capable of. I stopped making excuses, got laser-focused on my goals, moved abroad and within six months grew my team and tripled my income.
Built a daily routine he loves
P50C was different because it addressed the root cause: my identity. Now discipline is just who I am, not something I force myself to do.
Members’ individual experiences. Results vary.
Meet your coach
Built from experience.
Led by Samuel.
Samuel Ilelaboye
Founder, Project50
“The problem was never a lack of information. It was a lack of discipline.”
I built Project50 because I needed it myself. After years of setting goals and falling short, I realised the problem was never a lack of information. It was a lack of discipline. I created this system to hold myself accountable, and it worked so well that other men started asking me to share it. What started as a personal challenge has now helped hundreds of men take back control of their lives, their health, their careers, and their confidence.
- Helped 500+ men transform their discipline
- Built a global community across 10+ countries
Before you begin
Good questions.
Clear answers.
Find out what to expect and where to start.
A structured 5-day intensive: daily live sessions, a non-negotiable checklist, and full accountability. It's not easy. That's the point. By day five you'll have proven to yourself what you're capable of.
Your next chapter starts with action
Make the commitment.
Start with five days.
A clear structure. A daily challenge. A chance to follow through.