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Terms of Service

Last updated: 13 October 2026

1. About Us

These Terms of Service (“Terms”) govern your use of the website at p50c.com and the purchase of any products or services offered by PROJECT50CHALLENGE LTD, a company registered in England and Wales with company number 17480102 (“we”, “us”, “our”). The same Terms apply to the P50C apps on the App Store and Google Play. Our registered office is:

PROJECT50CHALLENGE LTDAger AvenueDagenhamRM8 1BFUnited Kingdom

Contact us at support@p50c.com.

2. Acceptance of Terms

By accessing our website or purchasing any of our products or services, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, you must not use our services. These Terms form a legally binding contract between you and PROJECT50CHALLENGE LTD.

3. Eligibility

Our services are intended for adults aged 18 and over. Our programmes are designed for men aged 21 and over. By purchasing or registering, you confirm that you meet this requirement. We reserve the right to refuse or cancel access where eligibility requirements are not met.

4. Our Products and Services

We offer the following products and services:

  • 5-Day Challenge: A live cohort-based programme running Monday to Friday. General Admission is £197 and VIP Experience is £297, both one-time payments. You receive instant access to materials upon purchase and live session access for the relevant cohort dates. Recorded sessions are available for a limited time after each live session. VIP includes your first 30 days in The Brotherhood Pod free. After those 30 days the Pod continues at £47/month, charged to the card used for VIP, unless you cancel before the 30 days end. We email you 3 days before the first charge, and you can cancel at any time from your members portal. VIP bought in the P50C app works differently: see Purchases in the P50C apps in section 5.
  • Group Coaching (8-Week Programme): An 8-week group coaching programme at £1,497 (full) or three monthly payments of £549, limited to 12 men per cohort. Cohorts start on the second Tuesday of every other month, never in November or December, and enrolment closes at 11:59 PM the day before the first call. Seats are allocated in the order they are paid for. Your payment plan is set up at checkout and runs automatically.
  • Free Membership: Free access to the members portal: the habit tracker, streaks, community feed, leaderboard, journal and body stats tracker. No payment details are required. Courses and paid resources are not included and are sold separately. We may suspend a free account that breaks the community rules in section 8.
  • The Brotherhood Pod (Monthly Accountability Pod Membership): A recurring monthly membership at £47/month, billed automatically each month. It includes everything in the Free Membership plus a place in an accountability pod and a weekly live pod call. Access is granted immediately upon joining. You may cancel at any time and retain access until the end of your current billing period, after which your account continues as a Free Membership.
  • Live Events: Monthly in-person or virtual meetups. Pricing and registration are handled via the Luma platform. Specific event terms are presented at the point of registration.

5. Payments

All prices are shown in GBP (£) and are inclusive of any applicable taxes unless stated otherwise. Payments are processed securely via Stripe or PayPal. We do not store your full card details.

  • Payment is due in full at the time of purchase, or per the agreed instalment schedule.
  • For instalment plans, you authorise us to charge your payment method on the agreed dates. Missed payments may result in suspension of access until payment is received.
  • All transactions are in GBP. Your bank or payment provider may apply currency conversion fees if applicable.
  • A receipt will be emailed to you upon successful payment.

Purchases in the P50C apps

  • A purchase made in the P50C app for iPhone or Android is taken by Apple or Google, not by us, and charged to your Apple Account or Google Play account. Their terms apply to the payment as well as these Terms. The prices are the same as on our website; your store may show them in your local currency.
  • The Brotherhood Pod bought in the app is a monthly subscription that renews automatically at the same price unless you cancel at least 24 hours before the end of the current month. You manage and cancel it in your iPhone or Google Play subscription settings; cancelling on our website does not cancel it. You keep access until the end of the month you have paid for.
  • VIP bought in the app includes 30 days in The Brotherhood Pod free. Unlike VIP bought on our website, it does not continue as a paid subscription: after 30 days it ends, and you can join the Pod in the app if you want to stay.
  • Refunds for app purchases are issued by Apple or Google under their own policies, and we cannot issue them ourselves. To use our 14-day challenge guarantee on a ticket bought in the app, request a refund from Apple (reportaproblem.apple.com) or Google (Google Play, Order history), and email us so we can confirm you qualify. Access to anything refunded ends when the refund is made.
  • Purchases stay with the P50C account that made them. Restore purchases in the app brings them back on a new phone signed in to the same account.

6. Refunds and Guarantees

5-Day Challenge: 14-Day Money-Back Guarantee

We offer a full refund if you have completed all five days of your cohort and genuinely feel you did not get value from the programme. To request a refund, email support@p50c.com within 14 days of your cohort's final day (Day 5). The 14 days count from Day 5, not from your purchase, so buying early never shortens your window. Refund requests made without evidence of completion, or more than 14 days after Day 5, will not be accepted.

Group Coaching: Non-Refundable

Because each cohort is capped at 12 men and your seat is held from the moment you pay, all payments (including instalments) are non-refundable once the cohort has commenced. No partial refunds will be issued for missed calls or early termination by the client. If you cannot attend the cohort you booked, contact us before it starts and we will move you to the next one. We encourage you to attend your free strategy call to ensure the programme is the right fit before committing.

The Brotherhood Pod: No Refunds

Monthly membership fees are non-refundable. You may cancel at any time and will retain access until the end of your current billing period. No partial refunds are issued for unused days within a billing cycle.

Live Events: Cancellation Policy

If you are unable to attend a live event, you may request a full refund provided you notify us at least 7 days before the event date by emailing support@p50c.com. Cancellation requests received less than 7 days before the event are non-refundable. We reserve the right to reschedule or cancel events; in such cases, a full refund will be offered.

Consumer Rights

If you are a UK consumer, you may have a statutory right to cancel a purchase within 14 days under the Consumer Contracts Regulations 2013. However, by accessing digital content (including recorded sessions, the members area, or any downloadable materials) prior to the 14-day cancellation period expiring, you acknowledge and agree that your right to cancel is waived in respect of that digital content, as permitted under regulation 37 of those Regulations.

7. Coaching: Additional Terms

  • Sessions must be scheduled in advance via the booking system. At least 24 hours' notice is required to reschedule a session without forfeiture.
  • Sessions cancelled or missed with less than 24 hours' notice will be forfeited and cannot be carried over.
  • WhatsApp access provided as part of coaching is for coaching-related communication only and is available during reasonable hours (Monday to Friday, 9am–6pm GMT). Response times may vary.
  • Results depend on your commitment and effort. We do not guarantee specific outcomes.
  • We reserve the right to terminate a coaching relationship where a client acts in a manner that is abusive, disrespectful, or contrary to these Terms. No refund will be issued in such cases.

8. Community: Membership Rules and Conduct

By joining the P50C Community, you agree to uphold the standards of the group. The following conduct is strictly prohibited:

  • Harassment, bullying, intimidation, or disrespectful behaviour toward any member or staff.
  • Spam, unsolicited promotions, or repetitive off-topic posting.
  • Promoting, advertising, or soliciting competing products, services, or coaching programmes.
  • Copying, distributing, or sharing proprietary content (frameworks, lesson materials, templates, recordings) outside the platform without prior written consent.
  • Sharing another member's personal information, posts, or contributions outside the community without their explicit consent.
  • Any form of discrimination based on race, religion, gender, sexual orientation, nationality, or disability.
  • Posting illegal content or content that infringes third-party intellectual property rights.
  • Impersonating PROJECT50CHALLENGE LTD, its staff, or other members.

There is no tolerance for objectionable or abusive content or behaviour. Any member can report a post, a profile photo or a profile's links from its “⋯” menu, and can block another member, after which neither sees the other's posts, comments or profile. We review reports within 24 hours, remove content that breaks these rules, and remove the member who posted it. Your profile photo and the social links on your profile follow the same rules as your posts.

Pod members share their daily progress with their pod, as each member chooses in Settings. Pod chat can be seen by the members of your pod and by P50C's admins, who may read it to support members and to keep it safe. We act on reports within 24 hours. If your pod also has a WhatsApp group, that group runs on WhatsApp under WhatsApp's terms, and P50C can't see or moderate it.

We reserve the right to remove any member who violates these rules, without notice and without refund of any fees paid. Serious breaches may be reported to relevant authorities. To raise a concern about another member or about us, email support@p50c.com.

9. Intellectual Property

All content on this website and within our programmes, including but not limited to course materials, frameworks, templates, videos, written content, branding, and methodologies, is the intellectual property of PROJECT50CHALLENGE LTD and is protected by UK copyright law.

  • You are granted a personal, non-exclusive, non-transferable licence to access and use programme content for your own private, non-commercial purposes.
  • You may not reproduce, redistribute, resell, publish, or create derivative works from any of our content without prior written permission.
  • Membership or purchase does not transfer any ownership rights in our intellectual property.
  • The reaction emoji in the community are Twemoji, copyright Twitter, Inc and other contributors, used under the CC-BY 4.0 licence (creativecommons.org/licenses/by/4.0).

10. Disclaimer and Limitation of Liability

Our programmes are designed for personal development, mindset, discipline, health, and goal-setting purposes. They are not a substitute for professional medical, psychological, financial, or legal advice. If you have any health concerns, please consult a qualified medical professional before participating.

We make no guarantees of specific results. Individual outcomes depend on personal effort, commitment, and circumstances.

To the fullest extent permitted by law, PROJECT50CHALLENGE LTD shall not be liable for any indirect, incidental, consequential, or special damages arising out of or in connection with your use of our services. Our total liability to you shall not exceed the amount you paid for the relevant product or service.

11. Testimonials and Results

Any testimonials, case studies, or results featured on our website reflect the individual experiences of specific clients and are not guaranteed outcomes. Results will vary based on individual effort, background, and circumstances. We do not claim that every participant will achieve the same results.

12. Account and Access

  • You are responsible for maintaining the confidentiality of your login credentials. Do not share your account with others.
  • Access is granted for your personal use only. Sharing login details to allow others to access paid content is a breach of these Terms.
  • We reserve the right to suspend or terminate your account if we reasonably suspect a breach of these Terms.

13. Third-Party Platforms

Some of our services involve third-party platforms including Stripe, PayPal, Luma, Tidycal, Substack, and Resend. Your use of those platforms is governed by their respective terms of service. We are not responsible for the availability, content, or conduct of third-party platforms.

14. Changes to These Terms

We may update these Terms from time to time. Material changes will be communicated by email or via a notice on our website. The “Last updated” date at the top of this page reflects the most recent revision. Continued use of our services after changes are posted constitutes acceptance of the updated Terms.

15. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

16. Contact

If you have any questions about these Terms, please contact us at support@p50c.com.

PROJECT50CHALLENGE LTD · Ager Avenue, Dagenham, RM8 1BF, United Kingdom · Company number 17480102 · support@p50c.com