Next Cohort Starts — Monday 2nd March 2026|Secure Your Place →
“Discover How 86% Of Men
Are Breaking The
Cycle Of Procrastination”
Hint: It's not that they found the right girl. The Project50 Challenge is a 5-day intensive built for men who are done making excuses.
Project50 Challenge
Today I Will...
- Wake up before 8 AM
- Complete morning routine — 1hr no distraction
- Exercise for 1hr
- Learn a new skill for 1hr
- Read 10 pages
- Follow a healthy diet
- Track your progress in a journal
Enrolment is currently open. Join now →
Learn About The Challenge
We will disrupt and remove what is causing you to procrastinate. Enjoy the challenging 5-day intense experience to launch you into your own PROJECT50.
Select Your Ticket
Join as a VIP Admission to receive all bonuses worth £1997, including group coaching calls, custom meal and workout templates, Notion tracker and more.
Immediate Accountability
Once added to our VIP Elite Standard Members Area you will be provided with an accountability group and partner. Transformation starts within days.
Stay Consistent
After the 5-day challenge, join the bi-weekly Zoom calls to stay accountable. Build an unmatched level of discipline over 45 more days.
5 Days.
Launch Structure.
Learn to build discipline and develop a mind that you can control through a proven process of Rules.
Taught by Sam, this program helps many men like yourself reclaim control of their minds. By removing addictions, replacing them with the right habit for your mind and placing you in an environment alongside other men looking to level up. This challenge and community succeed in turning boys into MEN. Improve your knowledge and skills through in-depth training sessions, worksheets, Q&A and feedback sessions.
Mindset Control
Day 1
On the first day, you will learn:
- What Is Limiting You
- How To Control Them
- How To Destroy Them
- How To Grow Past Them
Health Audit
Day 2
On the second day, you will learn:
- How To Train The Body
- How To Repair The Body
- How To Fuel The Body
- How To Run The Body
Goal Setting
Day 3
On the third day, you will:
- Create A Clear Compelling Mission Statement
- Create An Attack Plan To Achieve Your Goal
- Decide On The Daily Activities Required
- Begin Your Reprogramming
Habit Stack
Day 4
On the fourth day, you will learn:
- How To Leverage The Power Of Habit Loops
- How To Leverage The Power Of Accountability
- How To Leverage The Power Of Tracking
- How To Leverage Tools To Achieve Your Goals
- How To Achieve More In A Day Than Most Do In A Week
The Elite Standard
Day 5
On the fifth day, you will learn:
- How To Be More Capable
- How To Be More Confident
- How To Be More Charismatic
- How To Have A Successful PROJECT50
Samuel
Ilelaboye
During the course of the first 5 days, Sam will walk you through the exact system he used to rebuild his own discipline from the ground up. Whether you are a young professional, entrepreneur or mature man seeking to improve your consistency and focus — you will gain the insights, tools and identity shift to raise your standards to Elite as a MAN.
You will discover new approaches to habit building, mindset reprogramming and daily accountability that have already transformed hundreds of men across 30+ countries. Get ready to uncover the discipline and focus you didn't know existed within you.
Real Men.
Real Results.
I've tried dozens of challenges and courses. This one was different because it didn't just tell me what to do — it changed how I see myself. Five days in and I was waking up at 5am without an alarm. Three months later, I still am.
The challenge showed me how much time I was wasting. Day two hit me like a truck. I deleted social media, started working on my business idea, and within six weeks had my first paying client. Best £297 I've ever spent.
The identity shift exercise on day two completely changed my relationship with food and exercise. I stopped trying to diet and started living like a disciplined man. The weight came off naturally.
You Can Step Up
To The Challenge
There are two ways. Here's how:
Next Cohort: Monday 2nd March — Friday 6th March 2026
7:00 PM – 8:00 PM UK · 2:00 PM – 3:00 PM EST
General Admission
- Daily live sessions (1hr)
- 5-day structured programme
- Challenge community access
- Daily accountability checklist
- Recording access after sessions
6:00 PM – 8:00 PM UK · 1:00 PM – 3:00 PM EST
VIP Experience
- Extended live sessions (2hrs)
- Everything in General Admission
- Group coaching calls
- Custom meal & workout templates
- Notion discipline tracker
- VIP Elite Members Area
- Accountability partner
- Bonuses worth over £1,997
Secure checkout via Stripe · 14-day money-back guarantee · Instant access
14-Day Money-Back Guarantee
Complete all five days, do the work, and if you genuinely feel you didn't get value — email us within 14 days for a full refund. No awkward questions. We've never had someone complete the challenge and ask for a refund.
Stop Waiting.
Start Becoming.
Every day you delay is another day spent as the version of yourself you're trying to leave behind.
General £197 · VIP £297 · 14-Day Guarantee
Common Questions
When does the challenge start?
You get instant access as soon as you sign up. The next live cohort starts Monday — check the date above. The challenge is also available via recorded sessions for a limited time after live sessions.
What is the difference between General Admission and VIP?
General Admission gives you access to the daily live sessions (7PM–8PM UK). VIP Experience includes an extended session (6PM–8PM UK), group coaching calls, custom meal and workout templates, a Notion discipline tracker, and bonuses worth over £1997.
How much time do I need each day?
General Admission is 1 hour per day. VIP is 2 hours. This is a full commitment, not a passive course. Plan to action the daily checklist alongside the live sessions.
Is there a money-back guarantee?
If you complete all five days, do the work, and genuinely feel you didn't get value — reach out within 14 days for a full refund. We've never had someone complete the challenge and ask for a refund.
What happens after the five days?
You receive your 90-day action plan and the option to join the P50C community for ongoing accountability. VIP members continue with bi-weekly Zoom calls. The 5 days is a launchpad into your own PROJECT50.
Still have questions? Email us