Next Cohort: Mon 1st June 2026|Secure Your Place →

5-Day Challenge

BREAK THE
CYCLE OF
PROCRASTINATION

86% of men who complete this challenge rebuild their discipline within 5 days. This isn't a course. It's a catalyst.

500+
Men Completed
92%
Completion Rate
4.9/5
Average Rating
10+
Countries
How It Works

Four Steps to
Elite Standard

From sign-up to transformation, here's exactly what happens when you join.

01
Learn About The Challenge
We disrupt and remove what causes you to procrastinate. Five days of intense, structured sessions to launch you into PROJECT50.
02
Select Your Ticket
Join as VIP to receive all bonuses worth £1,997, including group coaching, meal and workout templates, Notion tracker and more.
03
Immediate Accountability
Added to our VIP Elite Members Area, you receive an accountability group and partner. Transformation starts within days.
04
Stay Consistent
After 5 days, join bi-weekly Zoom calls. Build an unmatched level of discipline over 45 more days with the brotherhood.
The Programme

5 Days.
Launch Structure.

Taught by Sam, a proven process of Rules to build discipline and develop a mind you can control.

01
Day 1
Mindset Control
  • -What Is Limiting You
  • -How To Control Them
  • -How To Destroy Them
  • -How To Grow Past Them
02
Day 2
Health Audit
  • -How To Train The Body
  • -How To Repair The Body
  • -How To Fuel The Body
  • -How To Run The Body
03
Day 3
Goal Setting
  • -Create A Clear Compelling Mission Statement
  • -Create An Attack Plan To Achieve Your Goal
  • -Decide On The Daily Activities Required
  • -Begin Your Reprogramming
04
Day 4
Habit Stack
  • -Leverage The Power Of Habit Loops
  • -Leverage The Power Of Accountability
  • -Leverage Tools To Achieve Your Goals
  • -Achieve More In A Day Than Most Do In A Week
05
Day 5 · The Finale
The Elite Standard
  • -How To Be More Capable
  • -How To Be More Confident
  • -How To Be More Charismatic
  • -How To Have A Successful PROJECT50
PROJECT 50
// DAY 18
S
Samuel Ilelaboye
@samuelilelaboye
Don't downgrade your dreams to match your reality. UPGRADE your BELIEF to match your VISION.
PROJECT 50
// DAY 17
PROJECT 50
// DAY 16
S
Samuel Ilelaboye
@samuelilelaboye
If you're not in ALIGNMENT, you'll miss your ASSIGNMENT.
PROJECT 50
// DAY 15
PROJECT 50
// DAY 14
S
Samuel Ilelaboye
@samuelilelaboye
Learn to constantly evaluate your limiting beliefs and destroy them. Thinking small does not serve you.
PROJECT 50
// DAY 13
PROJECT 50
// DAY 12
S
Samuel Ilelaboye
@samuelilelaboye
"If the cost is PEACE of mind, don't buy it." ~ Alex Hormozi
PROJECT 50
// DAY 11
PROJECT 50
// DAY 10
S
Samuel Ilelaboye
@samuelilelaboye
"PRAY as though everything depends on God, and WORK as though everything depends on you." ~ Saint Augustine
PROJECT 50
// DAY 9
PROJECT 50
// DAY 18
S
Samuel Ilelaboye
@samuelilelaboye
Don't downgrade your dreams to match your reality. UPGRADE your BELIEF to match your VISION.
PROJECT 50
// DAY 17
PROJECT 50
// DAY 16
S
Samuel Ilelaboye
@samuelilelaboye
If you're not in ALIGNMENT, you'll miss your ASSIGNMENT.
PROJECT 50
// DAY 15
PROJECT 50
// DAY 14
S
Samuel Ilelaboye
@samuelilelaboye
Learn to constantly evaluate your limiting beliefs and destroy them. Thinking small does not serve you.
PROJECT 50
// DAY 13
PROJECT 50
// DAY 12
S
Samuel Ilelaboye
@samuelilelaboye
"If the cost is PEACE of mind, don't buy it." ~ Alex Hormozi
PROJECT 50
// DAY 11
PROJECT 50
// DAY 10
S
Samuel Ilelaboye
@samuelilelaboye
"PRAY as though everything depends on God, and WORK as though everything depends on you." ~ Saint Augustine
PROJECT 50
// DAY 9
Samuel Ilelaboye
Founder · Project50 Challenge
Learn From The Best

Samuel
Ilelaboye

🌍 10+ Countries

Sam will walk you through the exact system he used to rebuild his own discipline from the ground up. Whether you're a young professional, entrepreneur or mature man seeking to improve your consistency and focus, you will gain the insights, tools and identity shift to raise your standards to Elite.

Discover new approaches to habit building, mindset reprogramming and daily accountability that have already transformed hundreds of men across 10+ countries.

Yes, I Want To Join
Real Results

Real Men.
Real Results.

★★★★★

I've tried dozens of challenges. This one was different because it didn't just tell me what to do, it changed how I see myself. Five days in and I was waking up at 5am without an alarm. Three months later, I still am.

Tom H.
Built a 5am routine that stuck
★★★★★

The challenge showed me how much time I was wasting. Day two hit me like a truck. I deleted social media, started working on my business idea, and within six weeks had my first paying client. Best £297 I've ever spent.

Liam S.
Quit social media, started a business
★★★★★

The identity shift exercise on day two completely changed my relationship with food and exercise. I stopped trying to diet and started living like a disciplined man. The weight came off naturally.

Nathan W.
Lost 8kg in the first month
Step Up

You Can Step Up
To The Challenge

Next Cohort: Monday 1st June to Friday 4th June 2026

⏰ 7:00-8:00 PM UK · 2:00-3:00 PM EST
General Admission
£197one-time

Full access to the live 5-day challenge with Coach Sam and the challenge community.

  • Daily live sessions (1hr each)
  • 5-day structured programme
  • Challenge community access
  • Daily accountability checklist
  • Recording access after sessions
  • Project50 Notion Template
  • Financial Tracker Spreadsheet
  • Custom Meal Template E-Book
Secure checkout via Stripe
Recommended
⏰ 6:00-8:00 PM UK · 1:00-3:00 PM EST
VIP Experience
£297one-time

The complete package, extended sessions, coaching calls, and £1,997 in bonuses.

  • Everything in General Admission
  • Extended sessions (2hrs each)
  • Group coaching calls (bi-weekly Zoom)
  • Custom Meal & Workout Templates
  • VIP Q&A Backstage Pass (+1hr daily)
  • Notion Discipline Tracker
  • Accountability Partner
  • Bonuses worth over £1,997
Total bonus value £1,997 · Secure checkout via Stripe
14-Day Money-Back Guarantee

Complete all five days, do the work, and if you genuinely feel you didn't get value, email us within 14 days for a full refund. No awkward questions. We've never had someone complete the challenge and ask for a refund.

Stop Waiting.
Start Becoming.

Every day you delay is another day spent as the version of yourself you're trying to leave behind.

Join The Challenge
General £197 · VIP £297 · 14-Day Guarantee
FAQ

Common
Questions

PROJECT50 is for you if you are a man who is ready to make a real change. Whether you lack motivation, need a support group to hold you accountable, or just need a clear guide to get unstuck. If you are a young professional, entrepreneur, or mature man seeking more consistency and focus, this is built for you.
You get instant access as soon as you sign up. The next live cohort starts Monday 1st June. The challenge is also available via recorded sessions for a limited time after live sessions.
General Admission gives you access to the daily live sessions (7PM-8PM UK). VIP Experience includes extended sessions (6PM-8PM UK), group coaching calls, custom meal and workout templates, a Notion discipline tracker, accountability partner, and bonuses worth over £1,997.
General Admission is 1 hour per day. VIP is 2 hours. This is a full commitment, not a passive course. Plan to action the daily checklist alongside the live sessions.
If you complete all five days, do the work, and genuinely feel you didn't get value, reach out within 14 days for a full refund. We've never had someone complete the challenge and ask for a refund.
You receive your 90-day action plan and the option to join the P50C community for ongoing accountability. VIP members continue with bi-weekly Zoom calls. The 5 days is a launchpad into your own PROJECT50.
Still have questions? Email us →