Day 1Mindset ControlMonday 2nd November7:00 PM to 8:00 PM UK
Day 2Health AuditTuesday 3rd November7:00 PM to 8:00 PM UK
Day 3Goal SettingWednesday 4th November7:00 PM to 8:00 PM UK
Day 4Habit StackThursday 5th November7:00 PM to 8:00 PM UK
Day 5The Elite StandardFriday 6th November7:00 PM to 8:00 PM UK
Enrolment for this cohort closes Sunday 1st November, 11:59 PM GMT. Buy after that and you are placed in the next one. VIP backstage opens at 6:00 PM each day.
Cohorts run first Monday of every month except December
2nd to 6th November
4th to 8th January
1st to 5th February
1st to 5th March
How It Works
Four Steps to Elite Standard
From sign-up to transformation, here's exactly what happens when you join.
01
Learn About The Challenge
We disrupt and remove what causes you to procrastinate. Five days of intense, structured sessions to launch you into PROJECT50.
02
Select Your Ticket
Join as VIP for the backstage hour before every session, an accountability partner, meal and workout templates, The Standard bonuses worth £1,997, and your first month in the Brotherhood Pod free.
03
Immediate Accountability
You are in the P50 web app the moment you buy: tracker, checklist, community and replays. Post your intro and the room starts before Day 1.
04
Stay Consistent
After 5 days, keep the room. Join the Brotherhood Pod or group coaching and build an unmatched level of discipline over the next 45 days.
The Programme
5 Days. Launch Structure.
Taught by Sam, a proven process of Rules to build discipline and develop a mind you can control.
01
Day 1
Mindset Control
-What Is Limiting You
-How To Control Them
-How To Destroy Them
-How To Grow Past Them
02
Day 2
Health Audit
-How To Train The Body
-How To Repair The Body
-How To Fuel The Body
-How To Run The Body
03
Day 3
Goal Setting
-Create A Clear Compelling Mission Statement
-Create An Attack Plan To Achieve Your Goal
-Decide On The Daily Activities Required
-Begin Your Reprogramming
04
Day 4
Habit Stack
-Leverage The Power Of Habit Loops
-Leverage The Power Of Accountability
-Leverage Tools To Achieve Your Goals
-Achieve More In A Day Than Most Do In A Week
05
Day 5 · The Finale
The Elite Standard
-How To Be More Capable
-How To Be More Confident
-How To Be More Charismatic
-How To Have A Successful PROJECT50
PROJECT 50 // DAY 18
S
Samuel Ilelaboye @samuelilelaboye
Don't downgrade your dreams to match your reality. UPGRADE your BELIEF to match your VISION.
PROJECT 50 // DAY 17
PROJECT 50 // DAY 16
S
Samuel Ilelaboye @samuelilelaboye
If you're not in ALIGNMENT, you'll miss your ASSIGNMENT.
PROJECT 50 // DAY 15
PROJECT 50 // DAY 14
S
Samuel Ilelaboye @samuelilelaboye
Learn to constantly evaluate your limiting beliefs and destroy them. Thinking small does not serve you.
PROJECT 50 // DAY 13
PROJECT 50 // DAY 12
S
Samuel Ilelaboye @samuelilelaboye
"If the cost is PEACE of mind, don't buy it." ~ Alex Hormozi
PROJECT 50 // DAY 11
PROJECT 50 // DAY 10
S
Samuel Ilelaboye @samuelilelaboye
"PRAY as though everything depends on God, and WORK as though everything depends on you." ~ Saint Augustine
PROJECT 50 // DAY 9
PROJECT 50 // DAY 18
S
Samuel Ilelaboye @samuelilelaboye
Don't downgrade your dreams to match your reality. UPGRADE your BELIEF to match your VISION.
PROJECT 50 // DAY 17
PROJECT 50 // DAY 16
S
Samuel Ilelaboye @samuelilelaboye
If you're not in ALIGNMENT, you'll miss your ASSIGNMENT.
PROJECT 50 // DAY 15
PROJECT 50 // DAY 14
S
Samuel Ilelaboye @samuelilelaboye
Learn to constantly evaluate your limiting beliefs and destroy them. Thinking small does not serve you.
PROJECT 50 // DAY 13
PROJECT 50 // DAY 12
S
Samuel Ilelaboye @samuelilelaboye
"If the cost is PEACE of mind, don't buy it." ~ Alex Hormozi
PROJECT 50 // DAY 11
PROJECT 50 // DAY 10
S
Samuel Ilelaboye @samuelilelaboye
"PRAY as though everything depends on God, and WORK as though everything depends on you." ~ Saint Augustine
PROJECT 50 // DAY 9
Samuel Ilelaboye
Founder · Project50 Challenge
Learn From The Best
Samuel Ilelaboye
🌍 10+ Countries
Sam will walk you through the exact system he used to rebuild his own discipline from the ground up. Whether you're a young professional, entrepreneur or mature man seeking to improve your consistency and focus, you will gain the insights, tools and identity shift to raise your standards to Elite.
Discover new approaches to habit building, mindset reprogramming and daily accountability that have already transformed hundreds of men across 10+ countries.
“I had tried every app. Day two was the one that got me: Sam made me write down what I was actually doing with my mornings and I could not defend it. Twelve weeks on I am up at five before the kids, training, and my wife says I am easier to live with. I did not expect that part.”
Marcus O.
34, Manchester, project manager, two kids
Built a 5am routine that stuck
“
★★★★★
“Every time I started something I fell off around day nine. The habit stack on Day 4 fixed it because I stopped relying on feeling like it. Fifty days later I have not missed. I have read more books this year than the last five put together.”
Daniel K.
27, London, junior developer
Day nine is where he used to quit
“
★★★★★
“I thought I was disciplined because I worked hard. The health audit showed me I was running the business on four hours of sleep and takeaways. I am 8kg down, in bed by ten, and the business is doing better because I am. My daughter asked why I am happy in the mornings now.”
Tunde A.
41, Birmingham, runs a logistics business
Lost 8kg and got his evenings back
Members' individual experiences. Results vary. Stories shown are illustrative placeholders pending members' own words.
Step Up
You Can Step Up To The Challenge
Five focused days. Live sessions, practical tools and daily accountability.
⏰ 7:00 PM to 8:00 PM UK · Monday to Friday
General Admission
£197one-time
Next cohort: 2nd to 6th November
The live five days with Samuel and your cohort. Show up, do the work, and get held to it in front of other men.
✓Five live sessions with Samuel, one hour each
✓A cohort of men starting the same day as you
✓The 5-day structured programme
✓Daily accountability checklist
✓Replays until the next session starts
✓Custom Meal Template E-Book
✓Members portal included: tracker, streaks and community
Secure checkout via Stripe
Recommended
⏰ 6:00 PM to 8:00 PM UK · Backstage hour first
VIP Experience
£297one-time
Next cohort: 2nd to 6th November
The complete package: the backstage hour every day, an accountability partner, The Standard (£1,997 in bonuses), and your first month in the Brotherhood Pod free.
✓Everything in General Admission
✓VIP Q&A Backstage Pass (+1hr daily, before the GA session)
✓Custom Meal & Workout Templates
✓Accountability Partner
✓Bonuses worth over £1,997: "The Standard"
✓Your first month in the Brotherhood Pod, free
Total bonus value £1,997 · Secure checkout via Stripe
Pod month free, then £47/month unless you cancel. Cancel any time from your portal.
14-Day Money-Back Guarantee
Complete all five days, do the work, and if you genuinely feel you didn't get value, email us within 14 days of Day 5 for a full refund. No awkward questions. We've never had someone complete the challenge and ask for a refund.
Stop Waiting. Start Becoming.
Every day you delay is another day spent as the version of yourself you're trying to leave behind.
PROJECT50 is for you if you are a man who is ready to make a real change. Whether you lack motivation, need a support group to hold you accountable, or just need a clear guide to get unstuck. If you are a young professional, entrepreneur, or mature man seeking more consistency and focus, this is built for you.
Cohorts run first Monday of every month except December, Monday to Friday. The next cohort is Monday 2nd to Friday 6th November and enrolment closes Sunday 1st November, 11:59 PM GMT. Buy after that and you are placed in the following cohort automatically. You get portal access the moment you sign up.
General Admission is the live room: five sessions with Samuel (7:00 PM to 8:00 PM UK), your cohort, the daily checklist, replays and the meal template, with the members portal included. VIP adds the backstage Q&A hour before every session (6:00 PM to 8:00 PM UK), custom meal and workout templates, an accountability partner, The Standard (bonuses worth over £1,997), and your first month in the Brotherhood Pod free.
It comes with VIP. It starts the day you buy: your accountability pod and the weekly call. After 30 days it continues at £47 a month on the card you paid with, unless you cancel. We email you 3 days before the first charge, and you can cancel any time from your members portal with "Manage membership". Cancel before the month ends and you are never charged.
General Admission is 1 hour per day. VIP is 2 hours. This is a full commitment, not a passive course. Plan to action the daily checklist alongside the live sessions.
Sessions are live, not pre-recorded. The replay stays in your portal until the next session starts and then it goes, on purpose. Recordings you can watch any time get watched no time.
If you complete all five days, do the work, and genuinely feel you didn't get value, reach out within 14 days of Day 5 for a full refund. We've never had someone complete the challenge and ask for a refund.
On Day 5 you set your standard and start your own PROJECT50. Then you choose how to keep the room: the Brotherhood Pod, with your accountability pod and a weekly call (VIP buyers are already in it for their first month), or group coaching for eight weeks with a cohort of twelve. Both are explained live on Day 5.